Exciting news from the Great Clips Marketing Department–during the upcoming NCAA college football Bowl Championship Series (BCS) games, Great Clips commercials will air nationally during all championship games from Jan. 1-7. The teams playing in the games will be announced in the coming days. In order to maximize the commercials being played, we decided to put together a fun contest to go along with it. We have created the Ultimate Man-Cave Makeover, and will have Great Clips Racing driver Kasey Kahne be the voiceover during the commercials highlighting the contest.
Here are the details of the contest: We are asking consumers to enter via www.greatclips.com – they will be redirected to our Great Clips Facebook page where they can enter the Ultimate Man-Cave Makeover. The idea is to have people take photos of their man-cave and post the photo to our Facebook page. They can also include a short description as to why they think they deserve a new man-cave. We will have the public vote for one week at the end of January on who wins the Ultimate Man-Cave Makeover. The winner will get a room makeover worth $8,000 that can include anything deemed worthy of an ultimate man-cave: a big-screen TV, recliner, new carpet – anything they choose!
That’s not all! While one lucky Great Clips customer is going to win a man-cave makeover, we want your Great Clips team to share in the victory as well. Cheer on your salon staff to promote the Ultimate Man-Cave Makeover to their customers as well as pass along their fun and unique ways of sharing the makeover to email@example.com. Your team could win $250 toward your own post-promotion celebration.
A packet of information will be sent to all salons announcing the promotion next week – the promotion starts online on Dec. 15 and entries will be accepted through Jan. 19. Public voting will take place from Jan. 21-31, with the winner announced Feb. 1. This mailing will include mirror clings and tent cards promoting the Ultimate Man-Cave Makeover. We will also include information on how your salon staff can get involved and win!