Friday, December 04, 2009

The Ultimate Man-Cave Makeover

Exciting news from the Great Clips Marketing Department–during the upcoming NCAA college football Bowl Championship Series (BCS) games, Great Clips commercials will air nationally during all championship games from Jan. 1-7. The teams playing in the games will be announced in the coming days. In order to maximize the commercials being played, we decided to put together a fun contest to go along with it. We have created the Ultimate Man-Cave Makeover, and will have Great Clips Racing driver Kasey Kahne be the voiceover during the commercials highlighting the contest.

Here are the details of the contest: We are asking consumers to enter via – they will be redirected to our Great Clips Facebook page where they can enter the Ultimate Man-Cave Makeover. The idea is to have people take photos of their man-cave and post the photo to our Facebook page. They can also include a short description as to why they think they deserve a new man-cave. We will have the public vote for one week at the end of January on who wins the Ultimate Man-Cave Makeover. The winner will get a room makeover worth $8,000 that can include anything deemed worthy of an ultimate man-cave: a big-screen TV, recliner, new carpet – anything they choose!

That’s not all! While one lucky Great Clips customer is going to win a man-cave makeover, we want your Great Clips team to share in the victory as well. Cheer on your salon staff to promote the Ultimate Man-Cave Makeover to their customers as well as pass along their fun and unique ways of sharing the makeover to Your team could win $250 toward your own post-promotion celebration.

A packet of information will be sent to all salons announcing the promotion next week – the promotion starts online on Dec. 15 and entries will be accepted through Jan. 19. Public voting will take place from Jan. 21-31, with the winner announced Feb. 1. This mailing will include mirror clings and tent cards promoting the Ultimate Man-Cave Makeover. We will also include information on how your salon staff can get involved and win!

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